Drive you Sales figures and profits up!

Sales Training

Guaranteed to drive sales and profits up!

Specifically tailored to Asset Finance, Leasing, Vendor Sales and Sales Aid sales forces. Never struggle with price and cost justification again!

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What our Delegates say



What does Persona Offer?

Leasing & Finance Sales Training?

Prospecting and winning sales Aid and Vendor accounts 

  • Product specific
  • Sales Presentation development

Vendor sales teams development – Selling with Rentals® programme

  • Sales management
  • Field sales roles
  • Telesales and internal – new business

Train the trainer - Selling with Rentals® programme

Vendor & Sales Aid Training

We can work with you and your existing programmes to develop increased leasing and finance penetration. This can be achieved through a Persona Sucess Plan


Steps to success include;

a. Research – sales and sales management, field visits etc.
b. Phased implementation and analysis
c. Consolidation and follow up
d. Internal adoption of programmes [Train trainers]
e. Ongoing regular development reviews

Sales Management Workshops

We can support your existing and start-up programmes with ‘Open’ workshops and ‘Customer days’. These can be a 3 hour to one day event designed to capture the imagination of Sales Managers or Key sales people in your existing or prospective accounts. Usually run for a very special ‘per delegate’ investment open to a range of your customers. These events often lead to the customer investing in their own training programme.

Selling with Rentals

The Selling with Rentals® cultural change can help any company realise the corporate benefits that include; Increased profits, Better cash flow, Increased average order values, Stable and successful sales force.

These training workshops can be designed to increase sales at all levels of selling – major accounts, field sales and telephone sales. Salespeople will learn how to increase sales through;

  • Preventing ‘no decision’ and ‘stalled’ outcomes
  • Winning deals against competitors
  • Up selling and cross selling [including any recurring payment product/service]
  • Managing ‘price’ and cost justification more effectively
  • Timings and format of training

    Customer Designed Sales Training

    Persona can design a customised sales training plan for you business sales teams. These programmes are designed around facilitative selling styles and the belief that “helping customers to buy” is a key objective.

    Training focuses on the real life selling and accepts that many salespeople HAVE to sell through Key Influencers and it is critical to help these ‘buyers’ cost justify [structure a business case for] any recommendations.

    Utilising the Selling with Rentals® core beliefs we can also help sales teams increase order values through sales of associated services like Warranties, Servicing revenue, Licenses, Support services etc.

    Training plans are usually designed to fit a series of training units over an agreed time frame – we believe continuity and consolidation are critical to the success of any programme. Example programmes are available.

    Telesales Training

    Our training can work exceptionally well for customers selling Low cost – High turnover products and services.

    Designed in half-day units to minimise down time and accelerate return on investment. Workshops help store-based or phone based sales teams ‘conversationally’ help customers to see affordability and personally cost justify to themselves.

    Ensuring more customers are ‘closed’ in those initial meetings or calls. The workshop can help you to sell any recurring payment services like warranty and service. You can ‘Test Drive’ a workshops with any of your teams at a very special introductory investment – talk to us for more details